A new year, with new opportunities for you as a florist. These days are a great time to think about the way you can make a difference in your local market. With your skills, creativity, presentations, merchandising and of course the products you offer. Should you embrace a few key flowers that can help you creating more impact with your designs, bouquets and assortment this year? Maybe the stylish colorful Calla could be one of your ‘flowers with impact’ ?